Expertise

Disciplined access professionals

Payer Sciences has dedicated teams of market access experts. Our 3 core disciplines — analytics, consulting, and communications — provide an integrated marketing effort on every assignment. Each respective discipline is given share of voice to make significant contributions throughout the process.

Analytics

Making data add up

Payer Sciences is built on data analytics. Our recommendations surrounding our clients’ most consequential decisions and challenges aren’t just estimates of what might happen based on individual testimony. Rather, our analysts take the guesswork out of the access equation; they closely evaluate data to reveal how decision makers and prescribers actually behave.

“Without data, you‘re just another person with an opinion.“
- W. Edwards Deming

Payer Sciences analysts draw on 400+ years of combined experience to extract actionable insights from a vast array of data sources. With these insights, they work with consulting and communications teammates to ensure that accurate interpretation of market behaviors continually shape brand strategies and tactics.

Over 400 years of combined analytics experience
Payer Sciences is hands down the best at using data to create access opportunities.
– M.M., Payer Sciences Client

Analytics Services

  • Payer

    • Analogue pricing analysis
    • Payer contract optimization
    • ROI and breakeven analysis
    • Net cost modeling and calculators
    • Payer net-revenue goal setting
    • Payer segmentation
    • Coverage forecasting

  • Patient and Provider

    • Organized customer segmentation
    • Provider net cost recovery
    • Provider contracting
    • Co-pay optimization
    • Adherence and persistency
    • Abandonment, conversion, and time-to-dispense

  • Sales Force

    • Pull through optimization
    • Territory profitability
    • Sales rep coverage-based incentive compensation

  • Other

    • Anything you can imagine

Consulting

Value in partnership

Payer Sciences consultants are experienced strategists, many with more than 20 years of experience in market access. They are fully immersed in the healthcare landscape and invested in staying up-to-date with the constantly changing market.

At Payer Sciences, consultants are not siloed. With insights developed by our analytics team and the execution skills of our communications experts, our consultants work to achieve favorable access while preserving net revenue. Payer Sciences consultants are experienced in advising across therapeutic areas, benefit designs, and sites of care throughout the brand life cycle. They know the motivations of funders, payers, prescribers, and distributors, and understand the dynamics at the intersections of these stakeholders.
Payer Sciences has the expertise to understand your business, not just as a vendor, but as a strategic partner.
– B.L., Payer Sciences Client

Consulting Services

  • Payer

    • Market access strategy
    • Payer value platforms
    • Engagement models
    • Pricing advisory
    • Net cost strategy
    • Life cycle planning
    • Health economics and real world evidence (RWE) strategy and planning

  • Patient and Provider

    • Organized customer engagement strategy
    • Organized customer value platforms
    • Provider contracting
    • GPO contracting
    • Pull through strategy
    • Office manager education
    • Distribution and specialty pharmacy strategy
    • Cost offset programs

  • Internal

    • Competitive simulation
    • Launch simulation
    • Launch meeting design, planning, and support
    • Organizational planning and design
    • Customer model design
    • Field force sizing
    • Pull through training
    • Market access training and education
    • Strategy workshops
    • POA workshops

  • Insight-Gathering

    • Qualitative and quantitative research
    • Payer AAUs
    • Longitudinal advisory councils
    • Point of care access research
    • Applied horizon scanning

Communications

Creative that means business

The in-house creative team at Payer Sciences consists of writers and designers with decades of experience in market access and healthcare communications. Our creative teams translate complex scientific ideas and business insights from our analysts and consultants into compelling communications for your customers. Our full-service capabilities span digital, print, and video for in-person and nonpersonal delivery.

At Payer Sciences, writers and designers are involved from the earliest phases of brand planning so that communications can be shaped to advance strategies and capture every nuance of brand value. To start communications planning, teams undertake VOLT, a rigorous process of categorizing evidence and rating brands to derive strategic insights.Learn more about VOLT
Payer Sciences develops creative value stories that leverage clinical and economic data and hit home with payers.
– B.L., Payer Sciences Client

Communication Services

  • Account Management

    • B2B messaging
    • Disease awareness
    • FDAMA 114 content
    • Preapproval information exchange
    • Health economics and real world evidence (RWE)
    • Value stories
    • Utilization management tools
    • Customer-tailored messaging
    • Modular content
    • E-personal promotion
    • Trade communications
    • Launch meeting materials
    • Account team training

  • Provider Access

    • Pull through messaging
    • Billing and coding guides
    • Reimbursement guides
    • “How to access” brochures
    • Specialty pharmacy education
    • Provider pricing program communications
    • Hospital communications
    • Field training

  • Nonpersonal

    • Conference promotion
    • Digital promotion
    • Journal advertising
    • Media planning
    • Video communication
    • Websites